Tag Archives: SEO

chompdigital

Negative SEO Without Warning | What To Look For & Why



The end of 2013 is near and negative SEO is on the rise. Yes, I said negative SEO and I’m not happy like the rest who work their butts off to make progress in search for their clients websites. It’s no surprise that others can negatively impact someone else’s hard work when it comes to building up a websites rank nowadays.

Black hat negative seo issueBack in the day their was a lot of talk about negative seo and nobody truly believed it until now. This year a lot of people said that SEO was dead, well think again. Over the past few months I’ve seen numerous of reports about sites getting hit by Google for reasons like, excessive low quality backlinks, large amounts of exact match anchor text links, geo targeted anchor text links, large amounts of backlinks from multiple irrelevant directories/sites and much much more. If you’re not familiar with anything that I’ve just mentioned, I’ll do my best to explain each so you’ll know what to look for if your site has been affected or loses rank overnight.

Starting with the first item that can negatively impact your websites rank and possibly have a manual filter applied to it by Google is excessive low quality backlinks. Large amounts of low quality backlinks is a flag raiser when it comes to their algorithm. Google is very smart but dumb when it comes to dealing with this situation.Bat to the face, negative SEO

Let’s say you’ve had your site for awhile now, you’ve been doing everything by the book and every external link pointing to your site has been created naturally. Then all of a sudden you see a huge increase in backlinks within your websites link profile and next thing you know it, your site has stopped ranking as well as it used to. Grrrr… That’s the sound that us SEO’s make when crap like this happens. So how did this happen, why wasn’t I informed, and why has Google applied a filter to my site? This is why I say Google is smart but dumb at the same time. Google is smart enough to pick these things up but their not smart enough to detect who’s in the wrong, so they automatically assume it’s your fault  and punish you for it. Not cool right? Google is not handling this issue fairly for the ones that do things the right way and would never attempt to manipulate their algorithm. It’s disturbing to know that Google is not reviewing these foul actions against site owners or confronting them before applying any manual filters. This is a good reason as to why they call it negative SEO. Shame on the people doing this to others and shame on Google for letting this happen to our trusted websites.

Now I was going to touch on the other items I had mentioned earlier, but I figured what’s the point? All items fall under the same category and cause the same damage to each website. Actually on second thought, I’ll go over anchor text links. When low quality links are applied to exact match anchor text, these can and will hurt individual pages within your site and affect your overall ranking for specific keywords or phrases. Excessive overly optimized anchor text links are bad all the way around. Back in the day they worked well but today they work against you, so don’t do it. Lately there’s been a lot of talk about businesses attempting to sabotage their competitors with this tactic to gain leverage in search and to push their competitors down or completely out of the query space they once ranked in. Grrrr all over again. Its not surprising that this happens and if your site has been affected by it, get ready to work your butt off to fix it. I’d love to talk about ways to correct and fix websites that have been hit by negative SEO but that’s too much for one article. Maybe in my next post I’ll revisit this topic and touch base on link removal, disavowing links, reconsideration request, etc. There’s plenty of resources online that have a full breakdown on how to bring a website back to life. 

Closing words
Pay attention to your site, monitor your link profile, act fast when things look off in your analytic’s, and do not wait to the last minute to fix things.  That’s all, leave your comments below.

chompdigital

Defending Your Brand In Search – Page One Defense


How important is your brand? Do you worry about competitors chiming in on your organic traffic? Do you ever worry that a bad review might impact your sales or stop you from generating new leads? These are all valuable questions that every business owner should have and worry about in today’s digital marketing. Keeping your brand or name in the top of search results is important as well as protecting it too. Now the big question is, how do you protect your brand or name in search? You protect it by page one defense.

More about page one defense and what you should know.

Page one defense is nothing new but most business owners are either uneducated or unaware of it and how it works. To easily define page one defense, it basically means to build a wall on page one in search engines. In almost every search engine, search result pages usually max out at ten organic results per query. If it’s a branded query then most likely it’s always ten with your brand being at the top. If your brand isn’t in the number one position for your exact match query, you have a problem and should contact us or your web manager immediately. All brands or businesses should show in the top of search for exact match query spaces.

Developing your strategy for page one and how to push down your competitors in search.

Now that you’ve been educated a little about page one and where your name should be, let’s talk about defending it. To properly defend your brand in search, you’ll want to do some research and develop a strategy. The first thing you should do is research your brand name and its query space. Look to see where you stand vs competing websites, other competitors, etc. Check to see how many spots you currently have listed on page one for the given search to get an idea for what’s needed next. Be sure to take notes and write down all competing results that are visible in your query space. When you have finished doing the following research, make a list of the current local websites, directories, and social networks that you currently have accounts with. Separate the most popular sites you have accounts with to determine what accounts you do not have. This is important.

Put your page one defense strategy to work and start building your wall in SERPs.

Now that you have a list created for all of the most popular sites you have accounts with, check your brand query to see which of them show up. This will help you to develop your page one defense strategy and improve your marketing efforts for the future. After all of the above has been achieved you should be able to get an idea of what’s needed to push down your competitors. In most cases, local businesses should already have the following accounts/listings setup on the following list of websites below. This list consist of some of the most popular and strongest of resources to help strengthen your brand or business name organically for page one defense. Some of the following websites may not apply, but you get the idea.

  • Yelp
  • LinkedIn
  • Facebook
  • Twitter
  • Google+ Local (was Google Places)
  • Any Reputable Local Directory (like news channel websites, etc.)
  • Pinterest (does not apply to all businesses)
  • Blogger (“possibly” favored by Google and best used if your current site does not have an existing blog integrated)

If you have read this far, you should have a good understanding of where we’re going. If your business or brand is not listed on any of the following websites that apply to you, do it now. Just make sure that whichever websites you choose to list on, be smart and only list yourself on the sources that are relevant and make sense to be on.

 

Protect your brand and take control of your query space. Leave your comments and questions below the following example of good page one defense.

Trusted Heart photography   Google Search

chompdigital

WordPress Front-End SEO Plugin – Titles, Meta Descriptions & H1’s



After weeks of researching available WP plugins catering to SEO, I found that no such plugin existed in the community and so I decided to develop one myself. Between all of the highest in quality SEO plugins for WordPress, none of them seem to have any user friendly front-end editing options and all share similar features. When it comes to adjusting a WordPress websites SEO it can be a time consuming process because you have to visit each page or post on the back-end of WP in order to make your edits. As web developers we appreciate tools that enable us to work faster, smarter and not harder. With that in mind, I created the first ever stand-alone front end, Ajax driven, SEO editing plugin for WordPress websites.

With my new 2013 SEO front end WordPress plugin, you have the ability to edit post and page meta information when directly viewing the page. This saves you half the amount of time it takes to edit your sites SEO if you compare it to your natural habits of optimizing in WordPress.

WordPress Front-End SEO Plugin

Now let’s dive into how it works.
After installing and activating the plugin you will notice a green tab that will appear across the front-end of the site labeled “SEO”. When clicking on the new tab a popup form will appear, showing you your current meta title, meta description and main page or post H1 title. Currently this plugin is defaulted to work directly with the Yoast SEO plugin but don’t worry it can work with any other WordPress SEO plugin that is supported by meta keys. If you already have Yoast SEO installed you’re ready to go out of the box and may begin editing your SEO instantly. If you’re not using the Yoast plugin, open up the plugin file and change the current Yoast post meta keys to match your current SEO plugin meta keys. That’s all!

Download The Newest Version – 2.1
*Some themes and plugins may have conflicts.

Change log 3/28/13 1:30am v2.0:
*Fresh new look
*Freshened up Ajax and Jquery
*Compressed CSS and removed inset borders
*Now in a mobile friendly and responsive design (Edit your meta on the go, woohoo!)
*Added live character count for meta title and description.
Meta Title: 76
Meta Description: 145

 

Download the plugin and test it out!

If I’ve made your optimizing life easier,  leave your comments. 

chompdigital

Over Thinking SEO – Your Company Or Brand Name In The Title?



SEO has become quite the topic lately thanks to change. Over the past few months questions about SEO have become more and more popular because people are either eager to learn or want to make sure that they’re approaching things correctly and doing them safely. It’s understandable that everyone wants to do right by Google and produce great results at the same time but there’s one small issue. It’s called over thinking. There’s not one day that goes by that I’ll see someone ask a question all because of over thinking. Now don’t get me wrong some questions may not be that way especially for beginners in SEO. Just yesterday I came across a question that is almost a perfect example of over thinking.  Before I discuss anything, I’d like for anyone reading this post to know that these are merely opinions and other SEO may see things differently.

Over thinking search engine optimization

Now let’s get to the question shall we?

As I mentioned earlier, I came across a simple question and provided a simple answer.
This tends to happen quite a bit unless the question is coming from one SEO to another.

The person asked… What’s the latest on the old Include Company Name in All Page Titles vs. Don’t question? Where do you stand? 

Now I said this was almost the perfect question, but let’s go ahead and break it down. The person wants to know about including your business name in a website title and wants to hear reasons about why you do it or don’t. Now I would considered this to be over thinking because the person seemed to already know the answer to their own question and wanted more clarification. We’re all human, right? Had this of been a little more in depth or a more sophisticated question, I would have looked past this as over thinking.

Now the answer to this question was…easy.  In regards to digital marketing, including a company or brand name in the title is ok but when is it really needed? That would have been a better question. Including company or brand names in the title doesn’t really impact search if the name already exist in the domain or url. To me the title is valuable real estate in search engine optimization and I don’t think adding your name to the title is beneficial if it already exist in the url. Now sometimes it’s ok to include the name if you’re not worried about ranking specific pages throughout your website. These types of pages could be dynamic, landing pages, testimonial pages, 3rd party frame-ins,  etc., pretty much all of your pages that aren’t getting attention. I don’t think it’s wise to waste the opportunity to optimize a title for SEO. You may feel that it’s easier or useful to find your pages in search, but that’s one less keyword or phrase you could have scored in SERPs. You may agree or disagree and either way, I’m only here to help people learn from my own experience and to give opinions on the topic.

When do you think the company or brand name should be included in the title and why?
Leave your comments and answers below, I enjoy hearing what others(SEO’s) have to say.