Tag Archives: Search Engine Optimization

chompdigital

Negative SEO Without Warning | What To Look For & Why



The end of 2013 is near and negative SEO is on the rise. Yes, I said negative SEO and I’m not happy like the rest who work their butts off to make progress in search for their clients websites. It’s no surprise that others can negatively impact someone else’s hard work when it comes to building up a websites rank nowadays.

Black hat negative seo issueBack in the day their was a lot of talk about negative seo and nobody truly believed it until now. This year a lot of people said that SEO was dead, well think again. Over the past few months I’ve seen numerous of reports about sites getting hit by Google for reasons like, excessive low quality backlinks, large amounts of exact match anchor text links, geo targeted anchor text links, large amounts of backlinks from multiple irrelevant directories/sites and much much more. If you’re not familiar with anything that I’ve just mentioned, I’ll do my best to explain each so you’ll know what to look for if your site has been affected or loses rank overnight.

Starting with the first item that can negatively impact your websites rank and possibly have a manual filter applied to it by Google is excessive low quality backlinks. Large amounts of low quality backlinks is a flag raiser when it comes to their algorithm. Google is very smart but dumb when it comes to dealing with this situation.Bat to the face, negative SEO

Let’s say you’ve had your site for awhile now, you’ve been doing everything by the book and every external link pointing to your site has been created naturally. Then all of a sudden you see a huge increase in backlinks within your websites link profile and next thing you know it, your site has stopped ranking as well as it used to. Grrrr… That’s the sound that us SEO’s make when crap like this happens. So how did this happen, why wasn’t I informed, and why has Google applied a filter to my site? This is why I say Google is smart but dumb at the same time. Google is smart enough to pick these things up but their not smart enough to detect who’s in the wrong, so they automatically assume it’s your fault  and punish you for it. Not cool right? Google is not handling this issue fairly for the ones that do things the right way and would never attempt to manipulate their algorithm. It’s disturbing to know that Google is not reviewing these foul actions against site owners or confronting them before applying any manual filters. This is a good reason as to why they call it negative SEO. Shame on the people doing this to others and shame on Google for letting this happen to our trusted websites.

Now I was going to touch on the other items I had mentioned earlier, but I figured what’s the point? All items fall under the same category and cause the same damage to each website. Actually on second thought, I’ll go over anchor text links. When low quality links are applied to exact match anchor text, these can and will hurt individual pages within your site and affect your overall ranking for specific keywords or phrases. Excessive overly optimized anchor text links are bad all the way around. Back in the day they worked well but today they work against you, so don’t do it. Lately there’s been a lot of talk about businesses attempting to sabotage their competitors with this tactic to gain leverage in search and to push their competitors down or completely out of the query space they once ranked in. Grrrr all over again. Its not surprising that this happens and if your site has been affected by it, get ready to work your butt off to fix it. I’d love to talk about ways to correct and fix websites that have been hit by negative SEO but that’s too much for one article. Maybe in my next post I’ll revisit this topic and touch base on link removal, disavowing links, reconsideration request, etc. There’s plenty of resources online that have a full breakdown on how to bring a website back to life. 

Closing words
Pay attention to your site, monitor your link profile, act fast when things look off in your analytic’s, and do not wait to the last minute to fix things.  That’s all, leave your comments below.

chompdigital

SEO High Quality Content vs Low Quality Content | SEO Help



Over the years and the endless change with Googles algorithm and other search engines, site owners struggle to find the answers about high quality content vs low quality content. Some just struggle about writing content in general.  Due to the hype and recent changes a lot gurus in the SEO industry tend to steer people in the wrong direction. As an SEO myself, I see numerous of other SEO’s online spinning up their thoughts, theories, tests and whatever else they can come up with to feed people bad info. Nowadays it’s wise to do your own research and not give all of your attention to what others may say or do when it comes search engine optimization. I only say this because they’re just like you and me, we’re all human and we all make mistakes and learn from them. Just because Joe Shmo the SEO says what works, doesn’t mean you should do it.  You should be doing things your way and the best way you know how. Some info shared online might be correct at times, but you should really depend on your own efforts and knowledge to become better and more successful.  So how does this relate to the topic of this post? Keep reading.

As SEO’s we all know that content is king, but I don’t think that’s entirely true in order to have a successful website. A lot of site owners struggle to develop lots of unique content, not everyone has the time nor do they have the resources. Look at our blog and you’ll see exactly what I mean. Now although our blog is small, it works. I take the time to write unique content and honestly, I don’t really like to write. Strange isn’t it? Not so much. There are tons of people just like me that have a hard time but what they do not realize is the effect it has on ones website. I strongly believe that you do not need to write long articles of 1200 words or more just to gain traction in search, especially when it comes to a local business. I could sit here and write for another hour but I won’t because this mid level article “will” get the job done. If you’ve read this far you’ll see that it has worked.

High quality content is great and if you can deliver it, more power to you. Now if you’re serving up low quality content under 600 words, you’re most likely just wasting your time. I think most would agree that a few high quality articles will definitely have a bigger impact on your website than a handful of low quality articles. Overall when you write, make sure that you’re writing for the readers and not search engines. I had the hardest time breaking this habit but as you can see I’ve learned from it. Recently I wrote a small article about “Page One Defense“, it was useful, short, and very simple. I didn’t spend hours writing and I didn’t burn out the topic because I wanted to have room to revisit the article or add to it later in a separate post. Again, I hate writing and I rarely have the time to do it. Either way the content that I write adds value to our website and that’s what’s important. Not all articles will be shared; not all articles will be useful; not all articles will get top rank; but by writing good content you’re able to develop trust with your readers and build up your site by adding more value. My advice: Do things naturally, be yourself when writing for your readers, and focus on adding more value to your website/brand. The rest will follow.

Thanks for reading my personal thoughts about high quality content vs low quality content. Feel free to voice your thoughts and opinions below in a comment.