Tag Archives: Search Engine Optimization

chompdigital

SEO High Quality Content vs Low Quality Content | SEO Help



Over the years and the endless change with Googles algorithm and other search engines, site owners struggle to find the answers about high quality content vs low quality content. Some just struggle about writing content in general.  Due to the hype and recent changes a lot gurus in the SEO industry tend to steer people in the wrong direction. As an SEO myself, I see numerous of other SEO’s online spinning up their thoughts, theories, tests and whatever else they can come up with to feed people bad info. Nowadays it’s wise to do your own research and not give all of your attention to what others may say or do when it comes search engine optimization. I only say this because they’re just like you and me, we’re all human and we all make mistakes and learn from them. Just because Joe Shmo the SEO says what works, doesn’t mean you should do it.  You should be doing things your way and the best way you know how. Some info shared online might be correct at times, but you should really depend on your own efforts and knowledge to become better and more successful.  So how does this relate to the topic of this post? Keep reading.

As SEO’s we all know that content is king, but I don’t think that’s entirely true in order to have a successful website. A lot of site owners struggle to develop lots of unique content, not everyone has the time nor do they have the resources. Look at our blog and you’ll see exactly what I mean. Now although our blog is small, it works. I take the time to write unique content and honestly, I don’t really like to write. Strange isn’t it? Not so much. There are tons of people just like me that have a hard time but what they do not realize is the effect it has on ones website. I strongly believe that you do not need to write long articles of 1200 words or more just to gain traction in search, especially when it comes to a local business. I could sit here and write for another hour but I won’t because this mid level article “will” get the job done. If you’ve read this far you’ll see that it has worked.

High quality content is great and if you can deliver it, more power to you. Now if you’re serving up low quality content under 600 words, you’re most likely just wasting your time. I think most would agree that a few high quality articles will definitely have a bigger impact on your website than a handful of low quality articles. Overall when you write, make sure that you’re writing for the readers and not search engines. I had the hardest time breaking this habit but as you can see I’ve learned from it. Recently I wrote a small article about “Page One Defense“, it was useful, short, and very simple. I didn’t spend hours writing and I didn’t burn out the topic because I wanted to have room to revisit the article or add to it later in a separate post. Again, I hate writing and I rarely have the time to do it. Either way the content that I write adds value to our website and that’s what’s important. Not all articles will be shared; not all articles will be useful; not all articles will get top rank; but by writing good content you’re able to develop trust with your readers and build up your site by adding more value. My advice: Do things naturally, be yourself when writing for your readers, and focus on adding more value to your website/brand. The rest will follow.

Thanks for reading my personal thoughts about high quality content vs low quality content. Feel free to voice your thoughts and opinions below in a comment.

chompdigital

Defending Your Brand In Search – Page One Defense


How important is your brand? Do you worry about competitors chiming in on your organic traffic? Do you ever worry that a bad review might impact your sales or stop you from generating new leads? These are all valuable questions that every business owner should have and worry about in today’s digital marketing. Keeping your brand or name in the top of search results is important as well as protecting it too. Now the big question is, how do you protect your brand or name in search? You protect it by page one defense.

More about page one defense and what you should know.

Page one defense is nothing new but most business owners are either uneducated or unaware of it and how it works. To easily define page one defense, it basically means to build a wall on page one in search engines. In almost every search engine, search result pages usually max out at ten organic results per query. If it’s a branded query then most likely it’s always ten with your brand being at the top. If your brand isn’t in the number one position for your exact match query, you have a problem and should contact us or your web manager immediately. All brands or businesses should show in the top of search for exact match query spaces.

Developing your strategy for page one and how to push down your competitors in search.

Now that you’ve been educated a little about page one and where your name should be, let’s talk about defending it. To properly defend your brand in search, you’ll want to do some research and develop a strategy. The first thing you should do is research your brand name and its query space. Look to see where you stand vs competing websites, other competitors, etc. Check to see how many spots you currently have listed on page one for the given search to get an idea for what’s needed next. Be sure to take notes and write down all competing results that are visible in your query space. When you have finished doing the following research, make a list of the current local websites, directories, and social networks that you currently have accounts with. Separate the most popular sites you have accounts with to determine what accounts you do not have. This is important.

Put your page one defense strategy to work and start building your wall in SERPs.

Now that you have a list created for all of the most popular sites you have accounts with, check your brand query to see which of them show up. This will help you to develop your page one defense strategy and improve your marketing efforts for the future. After all of the above has been achieved you should be able to get an idea of what’s needed to push down your competitors. In most cases, local businesses should already have the following accounts/listings setup on the following list of websites below. This list consist of some of the most popular and strongest of resources to help strengthen your brand or business name organically for page one defense. Some of the following websites may not apply, but you get the idea.

  • Yelp
  • LinkedIn
  • Facebook
  • Twitter
  • Google+ Local (was Google Places)
  • Any Reputable Local Directory (like news channel websites, etc.)
  • Pinterest (does not apply to all businesses)
  • Blogger (“possibly” favored by Google and best used if your current site does not have an existing blog integrated)

If you have read this far, you should have a good understanding of where we’re going. If your business or brand is not listed on any of the following websites that apply to you, do it now. Just make sure that whichever websites you choose to list on, be smart and only list yourself on the sources that are relevant and make sense to be on.

 

Protect your brand and take control of your query space. Leave your comments and questions below the following example of good page one defense.

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