Over the years and the endless change with Googles algorithm and other search engines, site owners struggle to find the answers about high quality content vs low quality content. Some just struggle about writing content in general. Due to the hype and recent changes a lot gurus in the SEO industry tend to steer people in the wrong direction. As an SEO myself, I see numerous of other SEO’s online spinning up their thoughts, theories, tests and whatever else they can come up with to feed people bad info. Nowadays it’s wise to do your own research and not give all of your attention to what others may say or do when it comes search engine optimization. I only say this because they’re just like you and me, we’re all human and we all make mistakes and learn from them. Just because Joe Shmo the SEO says what works, doesn’t mean you should do it. You should be doing things your way and the best way you know how. Some info shared online might be correct at times, but you should really depend on your own efforts and knowledge to become better and more successful. So how does this relate to the topic of this post? Keep reading.
As SEO’s we all know that content is king, but I don’t think that’s entirely true in order to have a successful website. A lot of site owners struggle to develop lots of unique content, not everyone has the time nor do they have the resources. Look at our blog and you’ll see exactly what I mean. Now although our blog is small, it works. I take the time to write unique content and honestly, I don’t really like to write. Strange isn’t it? Not so much. There are tons of people just like me that have a hard time but what they do not realize is the effect it has on ones website. I strongly believe that you do not need to write long articles of 1200 words or more just to gain traction in search, especially when it comes to a local business. I could sit here and write for another hour but I won’t because this mid level article “will” get the job done. If you’ve read this far you’ll see that it has worked.
High quality content is great and if you can deliver it, more power to you. Now if you’re serving up low quality content under 600 words, you’re most likely just wasting your time. I think most would agree that a few high quality articles will definitely have a bigger impact on your website than a handful of low quality articles. Overall when you write, make sure that you’re writing for the readers and not search engines. I had the hardest time breaking this habit but as you can see I’ve learned from it. Recently I wrote a small article about “Page One Defense“, it was useful, short, and very simple. I didn’t spend hours writing and I didn’t burn out the topic because I wanted to have room to revisit the article or add to it later in a separate post. Again, I hate writing and I rarely have the time to do it. Either way the content that I write adds value to our website and that’s what’s important. Not all articles will be shared; not all articles will be useful; not all articles will get top rank; but by writing good content you’re able to develop trust with your readers and build up your site by adding more value. My advice: Do things naturally, be yourself when writing for your readers, and focus on adding more value to your website/brand. The rest will follow.
Thanks for reading my personal thoughts about high quality content vs low quality content. Feel free to voice your thoughts and opinions below in a comment.