How important is your brand? Do you worry about competitors chiming in on your organic traffic? Do you ever worry that a bad review might impact your sales or stop you from generating new leads? These are all valuable questions that every business owner should have and worry about in today’s digital marketing. Keeping your brand or name in the top of search results is important as well as protecting it too. Now the big question is, how do you protect your brand or name in search? You protect it by page one defense.
More about page one defense and what you should know.
Page one defense is nothing new but most business owners are either uneducated or unaware of it and how it works. To easily define page one defense, it basically means to build a wall on page one in search engines. In almost every search engine, search result pages usually max out at ten organic results per query. If it’s a branded query then most likely it’s always ten with your brand being at the top. If your brand isn’t in the number one position for your exact match query, you have a problem and should contact us or your web manager immediately. All brands or businesses should show in the top of search for exact match query spaces.
Developing your strategy for page one and how to push down your competitors in search.
Now that you’ve been educated a little about page one and where your name should be, let’s talk about defending it. To properly defend your brand in search, you’ll want to do some research and develop a strategy. The first thing you should do is research your brand name and its query space. Look to see where you stand vs competing websites, other competitors, etc. Check to see how many spots you currently have listed on page one for the given search to get an idea for what’s needed next. Be sure to take notes and write down all competing results that are visible in your query space. When you have finished doing the following research, make a list of the current local websites, directories, and social networks that you currently have accounts with. Separate the most popular sites you have accounts with to determine what accounts you do not have. This is important.
Put your page one defense strategy to work and start building your wall in SERPs.
Now that you have a list created for all of the most popular sites you have accounts with, check your brand query to see which of them show up. This will help you to develop your page one defense strategy and improve your marketing efforts for the future. After all of the above has been achieved you should be able to get an idea of what’s needed to push down your competitors. In most cases, local businesses should already have the following accounts/listings setup on the following list of websites below. This list consist of some of the most popular and strongest of resources to help strengthen your brand or business name organically for page one defense. Some of the following websites may not apply, but you get the idea.
- Google+ Local (was Google Places)
- Any Reputable Local Directory (like news channel websites, etc.)
- Pinterest (does not apply to all businesses)
- Blogger (“possibly” favored by Google and best used if your current site does not have an existing blog integrated)
If you have read this far, you should have a good understanding of where we’re going. If your business or brand is not listed on any of the following websites that apply to you, do it now. Just make sure that whichever websites you choose to list on, be smart and only list yourself on the sources that are relevant and make sense to be on.