Category Archives: Business

chompdigital

Negative SEO Without Warning | What To Look For & Why



The end of 2013 is near and negative SEO is on the rise. Yes, I said negative SEO and I’m not happy like the rest who work their butts off to make progress in search for their clients websites. It’s no surprise that others can negatively impact someone else’s hard work when it comes to building up a websites rank nowadays.

Black hat negative seo issueBack in the day their was a lot of talk about negative seo and nobody truly believed it until now. This year a lot of people said that SEO was dead, well think again. Over the past few months I’ve seen numerous of reports about sites getting hit by Google for reasons like, excessive low quality backlinks, large amounts of exact match anchor text links, geo targeted anchor text links, large amounts of backlinks from multiple irrelevant directories/sites and much much more. If you’re not familiar with anything that I’ve just mentioned, I’ll do my best to explain each so you’ll know what to look for if your site has been affected or loses rank overnight.

Starting with the first item that can negatively impact your websites rank and possibly have a manual filter applied to it by Google is excessive low quality backlinks. Large amounts of low quality backlinks is a flag raiser when it comes to their algorithm. Google is very smart but dumb when it comes to dealing with this situation.Bat to the face, negative SEO

Let’s say you’ve had your site for awhile now, you’ve been doing everything by the book and every external link pointing to your site has been created naturally. Then all of a sudden you see a huge increase in backlinks within your websites link profile and next thing you know it, your site has stopped ranking as well as it used to. Grrrr… That’s the sound that us SEO’s make when crap like this happens. So how did this happen, why wasn’t I informed, and why has Google applied a filter to my site? This is why I say Google is smart but dumb at the same time. Google is smart enough to pick these things up but their not smart enough to detect who’s in the wrong, so they automatically assume it’s your fault  and punish you for it. Not cool right? Google is not handling this issue fairly for the ones that do things the right way and would never attempt to manipulate their algorithm. It’s disturbing to know that Google is not reviewing these foul actions against site owners or confronting them before applying any manual filters. This is a good reason as to why they call it negative SEO. Shame on the people doing this to others and shame on Google for letting this happen to our trusted websites.

Now I was going to touch on the other items I had mentioned earlier, but I figured what’s the point? All items fall under the same category and cause the same damage to each website. Actually on second thought, I’ll go over anchor text links. When low quality links are applied to exact match anchor text, these can and will hurt individual pages within your site and affect your overall ranking for specific keywords or phrases. Excessive overly optimized anchor text links are bad all the way around. Back in the day they worked well but today they work against you, so don’t do it. Lately there’s been a lot of talk about businesses attempting to sabotage their competitors with this tactic to gain leverage in search and to push their competitors down or completely out of the query space they once ranked in. Grrrr all over again. Its not surprising that this happens and if your site has been affected by it, get ready to work your butt off to fix it. I’d love to talk about ways to correct and fix websites that have been hit by negative SEO but that’s too much for one article. Maybe in my next post I’ll revisit this topic and touch base on link removal, disavowing links, reconsideration request, etc. There’s plenty of resources online that have a full breakdown on how to bring a website back to life. 

Closing words
Pay attention to your site, monitor your link profile, act fast when things look off in your analytic’s, and do not wait to the last minute to fix things.  That’s all, leave your comments below.

chompdigital

Defending Your Brand In Search – Page One Defense


How important is your brand? Do you worry about competitors chiming in on your organic traffic? Do you ever worry that a bad review might impact your sales or stop you from generating new leads? These are all valuable questions that every business owner should have and worry about in today’s digital marketing. Keeping your brand or name in the top of search results is important as well as protecting it too. Now the big question is, how do you protect your brand or name in search? You protect it by page one defense.

More about page one defense and what you should know.

Page one defense is nothing new but most business owners are either uneducated or unaware of it and how it works. To easily define page one defense, it basically means to build a wall on page one in search engines. In almost every search engine, search result pages usually max out at ten organic results per query. If it’s a branded query then most likely it’s always ten with your brand being at the top. If your brand isn’t in the number one position for your exact match query, you have a problem and should contact us or your web manager immediately. All brands or businesses should show in the top of search for exact match query spaces.

Developing your strategy for page one and how to push down your competitors in search.

Now that you’ve been educated a little about page one and where your name should be, let’s talk about defending it. To properly defend your brand in search, you’ll want to do some research and develop a strategy. The first thing you should do is research your brand name and its query space. Look to see where you stand vs competing websites, other competitors, etc. Check to see how many spots you currently have listed on page one for the given search to get an idea for what’s needed next. Be sure to take notes and write down all competing results that are visible in your query space. When you have finished doing the following research, make a list of the current local websites, directories, and social networks that you currently have accounts with. Separate the most popular sites you have accounts with to determine what accounts you do not have. This is important.

Put your page one defense strategy to work and start building your wall in SERPs.

Now that you have a list created for all of the most popular sites you have accounts with, check your brand query to see which of them show up. This will help you to develop your page one defense strategy and improve your marketing efforts for the future. After all of the above has been achieved you should be able to get an idea of what’s needed to push down your competitors. In most cases, local businesses should already have the following accounts/listings setup on the following list of websites below. This list consist of some of the most popular and strongest of resources to help strengthen your brand or business name organically for page one defense. Some of the following websites may not apply, but you get the idea.

  • Yelp
  • LinkedIn
  • Facebook
  • Twitter
  • Google+ Local (was Google Places)
  • Any Reputable Local Directory (like news channel websites, etc.)
  • Pinterest (does not apply to all businesses)
  • Blogger (“possibly” favored by Google and best used if your current site does not have an existing blog integrated)

If you have read this far, you should have a good understanding of where we’re going. If your business or brand is not listed on any of the following websites that apply to you, do it now. Just make sure that whichever websites you choose to list on, be smart and only list yourself on the sources that are relevant and make sense to be on.

 

Protect your brand and take control of your query space. Leave your comments and questions below the following example of good page one defense.

Trusted Heart photography   Google Search

chompdigital

Google+ Local For Business Is Important



There’s been a lot of change in today’s SEO, especially for local businesses. Today we’d like to share with you some helpful tips and insights on how to better optimize your business for local search.

google-plus-localJust this week, Google rolled out some new changes in search for how local businesses appear in results. This new change brings a lot to the table. When doing some simple exact searches for certain types of products, types of food, etc. you’ll notice something new. At the top of search local business are now being displayed in a horizontal pattern showing you the business name, reviews and thumbnail. What’s great about this new layout is the attention of the reviews. It’s really going to be a game changer for the businesses that have higher reviews than others. Most people tend browse online in an educated manor and base their decisions on what people like more. Having higher reviews show dominance and people are more apt to clicking on those results first. We’re certain that most people would agree.

The New Google+ Local Results For Business

hotels - Google Search

Now lets talk about getting your business there to eat up your competition if you haven’t already taken action. The first step that you’ll need to take is setting up your G+ local business page. Setting up your Google+ local business page is a piece of cake and you can reach out to me on Google+ if you have any questions or need help. I’ll be glad to answer your questions there, you’ll just need to follow me and mention this post. After you’ve completed setting up your business page you’ll want to verify ownership. Verifying ownership of your page will enable you to have both posts and reviews combined on a single page vs having a local page and an additional G+ business page. To verify your page migration you’ll need to request a pin that will be sent via postcard and it takes 3-5 days to arrive. By requesting a pin to verify your business, you’re actually verifying your address with Google. The next thing you’ll want to do is setup your Google+ authorship and publisher tags on your G+ profile and website. You can request more info on this if you need help, we can do it for you.

Once all of the above has been complete you can start focusing on building more citations and encouraging reviews. Co-citations and reviews is what it’ll take to build up your rank in search. Each citation is counted as a vote as well as reviews. Google likes to reward business’s and site owners for doing things naturally so please do not buy reviews. Buying reviews is bad and is against Googles guidelines. You do not want to risk being penalized for paying some guy $5 for reviews, it will cause more harm than good. When you start getting reviews and building up your citations you should start seeing an increase in rank and increase in traffic for local searches in your market. Whatever you do, do not let things go stale. Always keep up, engage with others and answer to poor reviews to help your reputation management.